WIX Page Speed: 10 Ways to Optimize Your Site
Before you can think of optimizing the speed of your Wix website, you need to understand the importance of loading time.
The time taken for your website to load is an essential factor that will help your site perform better. Websites that perform better
– have a good ‘user’s experience
– increases quality time spent on site
– reduces bounce rate
– yield more conversion
All these will help your site to rank higher on Google.
Advancement in technology introduces hundreds of new web features like animation, high-quality images, external applications, and many others. These features improve your ‘visitor’s experience but may also affect your ‘website’s loading time.
Always Optimize their site to enhance WIX Page Speed
Everyone who owns a website, whether ‘you’re new in the industry, intermediate or expert, the importance of page speed can never be overemphasized. So, I still suggest you read every line of this article from the very beginning to the end.
Once you know the factor that is responsible for your website slowdown, ‘you’ll be able to proffer the right solution immediately – especially when starting your new Wix website. Optimizing your website pages to load faster will help your site rank higher on the search engine results page (SERP).
Plus, it would help if you understood that ‘you’re not the only one in your industry and your competitors are optimizing their websites every day for new and returning visitors.
This post is beginner-friendly, and for everyone who ‘doesn’t know what to do to make their website load faster. You will learn new tricks that you can implement within an hour to optimize your Wix website to load faster.
The first thing to do is to…
Check Your WIX Page Speed Loading Time
Two major factors determine your ‘site’s loading time, these are:
• Local: which relates to your internet connection
• Non-local: which relates to your ‘website’s design
The first step is to go to a tool developed by Wix to give you precise and reliable results about the performance of your site. This tool is known as Wix Page Speed Test It also shows you how your site load for visitors.
Note that the speed test may show that your internet connection is working fine, ‘don’t stop at that. Try to access your site from different PCs and smartphones on various networks. If the problem only occurs on your system, then get in touch with your internet provider.
However, if the outcome is not a problem with your internet connection, then it could be with the design. While Wix offers a variety of features to create top-notch sites that enhance ‘visitor’s experience, the same functions may also affect the loading time of your Wix page.
Read the following optimization tips to make good use of Wix features to increase the speed of your site:
1. Image Optimization
This image optimization method will optimize your ‘website’s images without losing their quality and therefore, boosts your Wix ‘website’s speed.
Heavy images/photos take additional time to load. Thus, it affects the overall speed performance of your website – resulting in negative experience by users.
Wix claims to optimize your images automatically but ‘doesn’t seem to be so in the real sense. Nevertheless, if you want Wix to optimize your images for you, use JPG images over PNG images. Although Wix will convert both image extensions (.jpg and .png) to WebP for compatible browser, yet JPGs are usually smaller in file size than PNG images.
Note: The image optimization of Wix (and other website builders) reduces the file size as well as the quality of the image/photo – not ideal!
I will show you how you can optimize your images yourself for optimum site speed. Keep reading…
With the technique ‘I’m going to show you, you ‘shouldn’t be afraid to upload any image quality or size to your site. You can start uploading High Definition (HD) or Ultra-High Definition (UHD) photos to your site immediately with this popular tool ‘I’m going to show you.
The tool in question is FACEBOOK. It will optimize your images for the web by compressing the image to reduce the original file size “without reducing the quality and dimension of the image.”
On the photo section of your Facebook page, please create a new album and set it to private (so that the content will only be visible to you). Then upload your image into the album and download it again. You can crop, rotate or resize your image while uploading but DO NOT EDIT AFTER DOWNLOADING.
Once downloaded, the quality of your image remain the same while the image file size has been drastically reduced to bytes or kilobytes. Next, upload the image to your Wix site for faster website speed. Henceforth, image upload will never slow down your site anymore.
2. Limit Custom Fonts
Custom fonts must first be downloaded before they can be shown, and that adds up. Instead of downloading too many fonts, use popular fonts like San Serif, Arial, etc. that comes as default fonts with many websites.
So, the fonts are cached in your website, and whenever a user visits your site, the fonts are also cached in the user’s browser. So, your site ‘doesn’t need to load the fonts anymore, and your ‘site’s speed is boosted by approximately 8%.
3. Avoid Using Too many Animations on a Single Page
Animations usually take a more extended period to load, thereby causing a slower page load. When you use one or more animation on your page, it takes more time for the page to load. ‘That’s not to say you ‘shouldn’t use animation, but ensure there are not too many images on the same page.
4. Limit Wix Page Add-ons
Wix add-ons are an exceptional feature that can add rich functionality to a web page, but most times, they add overhead. For each of your Wix pages, limit the number of add-ons to only those that offer real value.
5. Limit Frames on a Single Page
Including many frames on a single page will make your website slowdown. You may consider many frames to be 2 or more frames. Remember, a frame means an entirely different page, not tables or different design. So, putting many frames on a single page involves inserting many pages on a single page.
The followings are what will happen to your site when there are many pages on a single page:
• Page speed will slow down.
• Users may not be able to navigate easily, which increases the bounce rate.
• Your site will lose value before Google, hence, will not rank.
Instead of separate editing design for desktop and mobile, use the grid to make a responsive page. Although you can still have many frames on a single page and have your website load faster, I recommend ‘it’s not a good practice for a beginner.
6. Control The Use of External Applications on a Single Page
Using too many external applications is another factor that can slow down the speed of your website page significantly. For example, using a bunch of applications like store app, event app, a payment app, gallery app, videos, designs, and many others on a single page will decrease your website speed. The simple meaning is; more apps – more scripts and CSS that will expose your browser to more request, which takes more time.
7. Set Background Colors to Match your Media
Setting the background colors to match the media on the page can ultimately improve the perceived performance of your site.
For example, imagine white text placed on a dark image, and the background under the image is also white. The text will not be visible until the image loads – white text on a white background.
8. Make Your Header Clean
Every website has a header which is located and appears at the top of every page. A clean header will boost your page speed. You should not overload your website header with content only a few items are ideal.
The most important two items on every website header are the website name and the logo. You may also decide to add your business tagline, hotline, social media links, and a few words related to your business. Ensure your header is as clean as possible and your website speed on every page will increase automatically.
9. Organize Page Layout
After the header comes the page layout, organize the first visible part of your site in such a way that it will attract visitors before they start scrolling. This gets your ‘site’s visitors busy while their media is downloading. Ensure page layout is fully optimized for mobile because of the smaller screen size and sometimes, slower network.
10. Reduce Overall Media
If you still experience slower page loading after the optimizations above, go to the media library and delete all unused media (videos and images). Perhaps you know you use too many media on each page, try to reduce them as much as possible while your content still looks great. You may go as much as replacing animated gallery with a still image.
WIX Page Speed Conclusion
Understand that you cannot substitute your website speed with anything else. Plus several great benefits of superfast web speed, optimizing your website to load faster becomes inevitable.